Copywriting Portfolio · Tracy Williams · Rooted & Wired
Former K–12 teacher. Now I write emails, landing pages, and scripts that connect — because I spent years learning how to read a room before I learned how to write for one.
Six spec pieces across six industries. Each one built for a specific audience, goal, and tone — so you can see how the writing shifts, not just that it works.
Piece 01 · Education
A landing page targeting a school district's HR or curriculum director — the decision-maker who books professional development. Positions the educator as the hero, overwork as the problem, and the workshop as the path forward.
A free, on-site AI workshop that gives your staff back 5+ hours a week — without replacing a single thing they already do.
The average teacher in your district spends 10–15 hours a week on tasks that have nothing to do with their students. Parent emails that take an hour to draft. Newsletters that never get written. Reports, documentation, and administrative work that follows them home on Friday night and greets them again on Sunday.
It's not a time management problem. It's a systems problem. And 68% of teachers have received zero training on the tools that could change it.
Meanwhile, your district has an April 2025 White House mandate to implement AI resources and policies within 180 days. Most districts are behind. You don't have to be.
Not another sit-and-get. Not a lecture about technology they don't understand. A hands-on, 60-minute session where every teacher in the room uses AI to complete a real task from their own week — and walks out with a personal workflow they can use Monday morning.
The workshop is facilitated by a former K–12 educator who knows what 5pm on a Sunday feels like — and found tools that actually help.
Step 1 — Book the free session. A 15-minute call to confirm your school's needs, tech setup, and staff experience level. No commitment required.
Step 2 — We show up ready. The session is fully facilitated, materials included. Your teachers just need to bring their laptops and a task they've been putting off.
Step 3 — Your staff leaves with a system. Not a slideshow. A real, usable workflow. And a 25-prompt library to keep building on it.
Piece 02 · Food & Beverage
A two-email re-engagement sequence for a locally-owned restaurant targeting lapsed customers who haven't visited in 60+ days. Opens with the feeling they've been missing rather than a feature list or discount — and earns the return visit through warmth and specificity.
Subject: that meal you keep meaning to have
From: Sarah at Kindred Table
Hey [First name],
You know the kind of dinner we're talking about.
The one where nobody's looking at their phone. Where the food is good enough that the table goes quiet for a minute. Where you actually feel like you caught your breath — maybe for the first time all week.
It's been a while since you've been in. We noticed.
The kitchen has been busy since your last visit. The mushroom risotto you may remember has a new companion — a braised short rib that our regulars are embarrassingly excited about. And the peach dessert is back, because apparently we cannot get away with taking it off the menu.
We'd love to have you back at the table.
No special code, no agenda. Just a reservation when you're ready.
[Reserve a Table →]
Subject: One more thing (and then we'll leave you alone)
Still thinking about that table?
We put together something for you. Bring two people this week and we'll start the table with our house charcuterie board — on us. It's our way of saying we're glad you're back.
No catches. Just mention this email when you arrive.
Weeknights are quieter right now if you prefer a slower pace. Fridays, bring your appetite — it gets lively.
[See Available Times This Week →]
Offer valid through Sunday. Tables limited — we'd grab one now if we were you.
Piece 03 · Real Estate
A short-form landing page for a buyer's agent targeting first-time homebuyers in a competitive market. Takes the reader from where they are now (outbid, overwhelmed) to where they could be (confident, closing), with the free strategy call as the clear next step.
A free 30-minute strategy call that shows you exactly how to compete in the NW Arkansas market — before you write a single offer.
No pressure. No commitment. Just clarity.You've been watching listings. Maybe you've made an offer — or two. And you keep hearing the same thing: "We received multiple offers. We went with another buyer."
It's not that you couldn't afford the home. It's that no one told you the rules of how this game is actually played here. The pre-approval timing. The offer letter that made the difference. The escalation clause the winning buyer used that you didn't know existed.
Meanwhile, homes in Rogers and Bentonville are still closing in days, not weeks. And the gap between buyers who know the market and buyers who are still learning it keeps getting wider.
Your pre-approval is in place. You know the neighborhoods, the price trends, and the three things sellers in this market actually care about. When your house hits the market, you're writing an offer the same day — confidently, correctly, competitively.
And when you hear "congratulations," you know it wasn't luck. You had a strategy.
Not a sales pitch. Not a tour before you're ready. A focused 30 minutes where you leave knowing:
"We'd been outbid twice before talking to Marcus. After one call, we understood what we'd been doing wrong. We had an accepted offer three weeks later. Same budget, totally different result."
— Jordan & Priya T. · Bought in Bentonville · 2025
Piece 04 · Software / SaaS
A 3-email launch sequence for a new freelancer project management tool entering a crowded market. The differentiation angle is simple and defensible: every competing tool was built for teams. This one is built for one person. Each email escalates from relationship to urgency.
Subject: We built the project tool that assumes you work alone
Every project management tool on the market was built for teams.
Asana wants to know how many seats you need. Notion wants you to build your own system. Monday.com wants your company credit card and a 20-minute onboarding call.
You need something that assumes there's one of you. That your "team standup" is a quiet conversation with your coffee. That the client who just emailed at 11pm is actually a human being you have a relationship with, not a "ticket."
We spent 14 months talking to over 600 freelancers to figure out what that looks like. Today we launched Stackline.
Here's what's different: Stackline doesn't have a seat. It has a you. One dashboard. Every client, every project, every invoice, every deadline — built around how a one-person operation actually works.
First 200 people get lifetime founding member pricing. No price increases. Ever.
[Get founding member access → $49 one-time]
Subject: still running your freelance business from 4 different tabs?
Most freelancers have the same setup:
One tab for the client email. One for the project notes. One for the invoice they half-built. One for the proposal they're hoping to finish before the client follows up. And a Google Sheet holding all of it together with hope and duct tape.
It works. Until it doesn't. Until you miss the follow-up. Until the invoice goes out two weeks late because you forgot where you put the hours. Until a client asks for a project update and you spend 12 minutes finding the right document.
Stackline was built to be the one tab. The client relationship, the project timeline, the invoice, and the next action — in one place, without setting anything up.
143 freelancers signed up in the first 48 hours. Founding pricing ends when we hit 200. We're at 167.
[See what's inside Stackline →]
Subject: last call · founding pricing closes tonight
Tonight at midnight the founding member price goes away.
After that, Stackline is $19/month. The one-time $49 option will be gone.
If you've been thinking about it: this is the moment.
What you get: Full access to everything. Every future feature. Price locked for life. 30-day money-back guarantee — use it for a month, and if it's not saving you at least an hour a week, we'll refund you and tell you exactly what you should use instead.
[Get founding access before midnight →]
196 of 200 founding spots taken as of this morning.
Piece 05 · Personal Finance
A 7-minute video sales letter script for a $297 personal finance coaching program targeting dual-income couples who earn good money but can't figure out where it goes. Built around an original concept — "The Invisible Tax" — the hidden cost of financial misalignment that no budgeting app addresses.
If you and your partner both work full-time and you still feel like you're barely keeping up — this video will explain why. And it probably isn't what you think.
You're making good money. You're probably making really good money compared to where you started. Combined income over six figures. Maybe significantly over.
And yet at the end of every month, you're doing the math and wondering where it went. The savings goal keeps getting pushed. The vacation is always "next year." The retirement contribution is lower than you know it should be.
And somewhere in the middle of all of it — you and your partner are having the same three conversations about money, over and over, without ever fully resolving them.
Sound familiar? Then I want to talk to you about something the budgeting apps never mention.
The longer this goes on, the more it costs you — and not just in dollars.
Every month you don't have a shared system, you're losing money you never even see leave your account. You're leaving investment potential on the table. You're paying more in taxes than you have to. And the financial stress — that background hum that follows you into dinner, into weekends, into conversations that were supposed to be about something else entirely — that's costing you too.
Most couples in your situation assume the problem is discipline. Or that they need a better budgeting app. Or that they just need to make more money.
None of those are the actual problem.
A few years ago, I was working with a couple — two nurses, combined income of about $180,000. They couldn't understand why they were stressed about money. By every metric, they shouldn't have been.
When I looked at their finances, everything was technically fine. But when I looked at how they made decisions together — that's where I found it.
I call it The Invisible Tax. It's what happens when two people who handle money differently share a financial life without a shared system. One person is a natural saver. The other isn't afraid to spend. Neither is wrong — but without a framework for resolving that difference, the gap between them quietly drains their accounts, their energy, and eventually their relationship.
It's not tracked on any app. It doesn't show up on any statement. But for the average dual-income couple, it costs between $12,000 and $22,000 a year in missed savings, reactive spending, and uncoordinated financial decisions.
The nurses hired me. In four months, they'd closed the Invisible Tax gap, aligned on a shared financial plan, and stopped having the same three arguments about money.
That's what I built Meridian Money to do for every couple who can't afford to keep paying that tax.
Meridian Money works in three phases.
Phase one: We find your Invisible Tax — the exact places where your financial misalignment is costing you. Takes about 40 minutes with our diagnostic tool.
Phase two: We build your Meridian Plan — a shared financial framework that accounts for both of your money personalities. Not a budget. A system.
Phase three: We run it for 90 days together. Bi-weekly check-ins. Adjustments as your life adjusts. Until the system runs without thinking about it.
Jamie and Marcus came to us earning $210,000 a year and saving less than $800 a month. Ninety days later, they were saving $3,200 a month — same income, same expenses, different system.
Priya told me: "We'd been fighting about money for four years. We didn't realize we weren't actually disagreeing about money — we were disagreeing about priorities we'd never talked about. Meridian helped us have that conversation in a structured way."
The average couple who completes the 90-day program reduces their Invisible Tax by $1,400 per month. That's $16,800 a year — on the same income they had when they started.
Here's what you get when you join Meridian Money:
The complete Invisible Tax Diagnostic — so you know exactly where the gap is and what it's costing you. The Meridian Plan build — your personalized shared financial framework. Six bi-weekly coaching calls — two months of live support as you implement it. The Meridian Money partner workbook — so both of you are working from the same page. And lifetime access to the community of couples who've been through the process.
Total value of this program if you priced it individually: over $2,200.
Your investment today: $297.
And it's backed by a simple guarantee: if you go through the full program and you haven't identified at least $500 in monthly savings or misaligned spending, I'll refund every dollar and stay on as your coach for an additional month — free.
Click the button below this video to get started. The diagnostic alone will take less than an hour and show you more about your financial blind spots than three years of budgeting apps.
We open new cohorts on the first of every month. If you're watching this before [date], there are still spots in the current group.
I'll see you inside.
Piece 06 · Health & Wellness
A landing page for a wellness practitioner's signature 8-week program, targeting chronically stressed women who've tried "just relaxing" and decided they're bad at it. Leads with empathy and a reframe rather than hype — and earns the free fit call by making the reader feel understood before it asks for anything.
An 8-week reset for women who are tired of being tired — grounded in how the body actually settles, not one more thing to optimize before 6am.
20 minutes. No pressure, no pitch — just an honest conversation.You wake up already behind. There's a low hum of tension you can't quite put down — through breakfast, through meetings, through the bedtime routine you're too wiped to actually enjoy. And by the time there's finally a quiet moment, you're too keyed up to use it.
You've downloaded the apps. Maybe you've tried to meditate and ended up more frustrated — lying there cataloguing everything you should be doing instead. So somewhere along the way, you decided you're just "bad at relaxing."
You're not. When a nervous system has been running on high alert for months or years, "just relax" is like telling a car alarm to calm down. The body needs a different kind of input — and the good news is that it can learn it, gently, with the right practice.
This isn't a 30-day challenge or a productivity system wearing a wellness costume. It's eight weeks of small, doable practices that teach your body how to shift out of fight-or-flight and into something steadier. Built for people with no spare time and no interest in becoming a "wellness person."
It's led by someone who spent a decade in that same overdrive — and found her way out one small practice at a time.
Step 1 — A free 20-minute fit call. We talk about where you are and whether this is the right time. If it isn't, I'll tell you honestly — no one belongs in a program that isn't right for them.
Step 2 — Eight weeks, one gentle step at a time. A short weekly lesson, a daily practice that takes less time than scrolling, and one live group call each week. Nothing piles up.
Step 3 — You leave with a body that knows how to come down. Not "fixed." Settled. With tools you actually keep using because they fit into the life you already have.
"I came in convinced I just needed better time management. What I actually needed was to stop white-knuckling my way through every single day. Six weeks in, I slept through the night for the first time in two years."
— Danielle R. · Stillwater program member · 2025